Logo + visual identity
Tandem, a nonprofit serving women and children in the Twin Cities, serves women and
children in crisis through holistic programming that meets each woman where she is.
Tandem provides a community for women to pursue the struggle of life together.
Creating a visual identity that was unique and communicated the heart of Tandem was imperative for the Director. With this in mind, the goal was to capture the essence of community, vibrance and common ground. We landed on a modern, colorful, and bold to ensure this nonprofit would stand out as the leader in care for women that they are. This stands out in the bright color palette, geometric shapes, and diverse imagery throughout. We carried over all of these elements to a beautiful new web experience, and continue to add marketing and program materials as Tandem expands.