Logo + visual identity
Using her personal story of a childhood of not quite feeling enough, Nicole Pillow developed the Inner Beauty Project. She imagines a world where every woman is happy with who she is, from the inside out. Based on the truth that we are all loved, valuable and worthy in the eyes of our Creator, Nicole has developed life changing workshops to help women discover who they are and the beauty they hold. Cultivating beauty from within.
Collaborating with Nicole is always an adventure as she brings big ideas to the table and I am here for all of it! We set out to create a visual identity that was bold, glamorous, and elicited a feeling of sophistication. This can be seen in the layered boutique style of her website, the purple and grey color scheme, and gold foil details.
**Some design details were changed by client herself after Simply B Collective handed over the final design.