Logo + visual identity
Capturing moments. Creating memories. Telling Stories.
Upon first meeting Kayla, (and working with her - shout out to her for the beautiful headshots seen on my website!) it was clear that photography is her passion. Her bubbly personality and joyful smile instantly make you feel relaxed and like your hanging with your best friend. Her attention to detail and love of capturing little moments, allows her to create truly beautiful photography. Krista is a family photographer based in Iowa who specializes in family portraits, children, weddings, and seniors.
Creating a visual identity that encapsulated Kayla's warmth and her bubbly personality was essential. We landed on a playful color scheme, and hand drawn details, allowing her photography to stand out against the whimsical style. We carried over all of these elements to a beautiful new web experience.